K: Why do audiences consume media?
U: How the Uses and Gratification theory links to audiences' needs and wants.
BAT: Write your own interpretation of the uses and gratifications theory linking it to a range of media products.
CO: Use media terminology in your written analysis and interpretations.
The Uses and Gratification model is a theory that states that audiences consume media products because they have to satisfy needs:
Goals of Media
Audiences listen/watch/read/use media because they want/need...
Goals of Media
Audiences listen/watch/read/use media because they want/need...
- To be informed or educated.
- To be entertained.
- To develop social interaction with others (interact with other fans).
- To feel connected with the situations and characters emotionally.
- To escape from real life situations.
EXAMPLES OF USES AND GRATIFICATION THEORY
In situations like watching movies and listening to the music of your own choice, this theory is applicable. People choose from their own choices and moods. The needs of the particular person are met through the media used.
Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods. There are various needs which gets fulfilled by the media.
Similarly, internet and mobile phones have become a source of media that tries to fulfil not only the mass communication needs, but also interpersonal needs like interaction and emotional involvement. People can use internet, text, call, talk with photos or with videos. It is portable and accessible. It has come to be useful for many and serve many purposes.
Which social media apps do you use? Why?
I personaly only use snapchat to send pictures to my freinds, checkout the new face filters or be updadted on recent news that would be relevant to me. I also use whatsapp just to talk to friends and family (or school group chats).
Are you 'the same person' in all of your social media?
Yes because i act the same with all my friends, but when its ,y close friends im serious when needed idk y though.
Are you 'the same person' in social media that you are in real life?
Yes because i hatre 2 facedd people! i like it when people be themselfs instead of acting like someone who they are not.









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